How Airbnb’s Exact Location Setting Can Improve Your Bookings
October 29, 2025
Ever wondered what the effect of turning on exact location could be for you property? It’s an often-overlooked feature that can actually make a noticeable difference in your bookings. We dug into the data — and found some interesting results.
Understanding Exact Location
When you don’t enable the Exact Location option, Airbnb only shows your property’s approximate area. This means if your listing is lakefront, it might appear several streets — or even entire neighborhoods — away from the water.
Once the setting is turned on, however, the location pin shows the true, precise spot of your property. For listings where location is a key selling point, this added accuracy can make your home stand out to potential guests.
The Importance of Accurate Location
Imagine being a beachfront property, but Airbnb’s approximate location shows you a block away from the beach. Or, even worse, being a downtown gem but appearing under an overpass. Sounds like a nightmare, right?
One of our users had this exact issue. Once he switched to the exact location, his downtown property rightfully claimed its spot in the heart of the city, and voila, his click rate skyrocketed.
The Numbers Don’t Lie
Curious about how often this happens, we decided to take a closer look. The Revenue IQ team analyzed data from over a hundred properties that made the switch to Exact Location. Here’s what we found:
First-Page Impression Rate: No major change here. As expected, Airbnb doesn’t reward listings with higher ranking just for enabling the feature.
Click Rate: This is where the difference showed up. On average, click rates increased from 21% to 23%. That 1.5% bump might seem small, but relative to the original 21%, that’s almost a 6% improvement.
Not bad for a simple setting you can update in under a minute.
Conclusion
If your property’s location is one of its strongest selling points, turning on Airbnb’s Exact Location can make a real difference. It’s a quick, simple tweak that helps guests see exactly where you are — and can boost your click rate in the process.
